With 3.2 billion people using social media around the world, and 11 new users every second, it’s safe to say (Facebook, Instagram, Twitter, etc.) has turned into a global standard. In order to promote your product or service there are various digital platforms, such as: Websites, Landing pages, Banners and etc. Although these methods are very effective. E-marketing and social media marketing are still dominating today. Since the last 10 years’ Social media marketing has become more effective than ever, due that it is more popular for practitioners and researchers. It is also very effective due to USER GENERATED CONTENT (Comments, Reactions, and customer/company customer/customer interactions). Social media platforms also have developed better way to get your product to your customers. They loop into that specific target group your product is meant for.

Another great advantage is also tracking tools which enable companies to process, success, engagement and ad campaigns. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers. On a strategic level, social media marketing includes the management of a marketing campaign, governance.